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August 2009
The power of emotion in B2B marketing
There are some pretty weird ideas out there about how B2B marketing is vastly different from B2C marketing. I have found that most of these are based more on how B2B customers want to believe that they make decisions than on how they actually make decisions.
Getting Better Sales Buy-In on Marketing Initiatives
It’s no secret that sales and marketing often don’t play well together. Despite all of the seminars, training sessions and white papers, the well-established silos of these two groups often prevent them from working together to improve their company’s sales processes and results.
18 Beautiful, Vintage Album Covers
Recently, my aunt gave me a box full of old vinyl records that she no longer wanted. Her tastes, as it turns out, are quite eclectic, and I discovered that many of the albums had some truly wonderful cover art. This is an art form that, unfortunately, just doesn't tend to exist today. I mean, really, when was the last time you even bought a CD, let alone a big ole vinyl record?
Book Review: The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
By Al Ries and Laura RiesPaperback: 272 pages
Publisher: Harper Paperbacks; 1st edition (September 17, 2002)
Language: English
ISBN-10: 0060007737Creating Authentic Marketing Messages
Before sitting down to develop your business’s next marketing campaign, stop a moment and spend some time to ensure that your message is an authentic one. People today are just so jaded; they simply don’t believe most marketing messages any more.
