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September 2009
Understanding the value of Social Media in today’s overcommunicated world
Thirty years ago, in their groundbreaking book, Positioning, Al Ries and Jack Trout identified a major problem for professional marketers. It has only gotten worse since then. The modern, Westernized cultural landscape is completely oversaturated with marketing messages. Every direction we turn, we are bombarded by new opportunities to buy and entreaties to PAY ATTENTION.
Still looking for that elusive marketing metric? The answer may surprise you.
While measuring the value of marketing actions has always been important, in recent years marketers’ obsession with quantifiable metrics has grown exponentially. Despite all of the enthusiasm behind the idea, however, marketing Return on Investment (ROI) remains elusive for a number of reasons.
Using design to project an image that says you are up to any challenge
"Every startup business has a unique challenge beyond merely launching: being underestimated." --New Business Minnesota, September 2009. In the latest issue of New Business Minnesota, Brock provides expert advice on how to use strong design to establish your small business and build trust with your customers.
6 Business Terms Every Designer Should Know
While every designer worth her salt is taught to tailor her designs to the specific target audience, as a group we are rarely given instruction on how to communicate with the people who pay us to do so, namely business people.
