There are some pretty weird ideas out there about how B2B marketing is vastly different from B2C marketing. I have found that most of these are based more on how B2B customers want to believe that they make decisions than on how they actually make decisions.

It’s no secret that sales and marketing often don’t play well together. Despite all of the seminars, training sessions and white papers, the well-established silos of these two groups often prevent them from working together to improve their company’s sales processes and results.