I managed the Product Marketing, Graphics, and Video teams at SaaS provider OATI, creating a wide variety of content marketing materials in support of lead generation, branding, and sales efforts. These included sales materials, event microsites, white papers, case studies, infographics, webinars, social media campaigns, videos, and more. My team was responsible for developing the overall marketing strategy for OATI solutions, including product positioning and messaging, ensuring marketing programs were aligned to the overall product strategy and roadmap, and I personally lead all B2B marketing campaigns and demand generation activities.
Through my work, OATI achieved a number of key performance objectives, including: Outperformed lead generation goal by 250%; Achieved top organic Google rankings for all targeted search terms; and Reduced bounce rate on corporate website by 25% year-over-year.
ServicesContent Marketing, Infographics, Social Media, Microsites, Case Studies
