The accounting firm Rapacki + Co. may be small, but that’s what their clients loved. To help them better tell their story of how small can make such a big difference, I helped develop a new logo and branding package. I also wrote and helped design a small, unassuming brochure, focused on what individuals should look for when choosing an accountant. Rather than hyping the list of services or increased savings, the brochure uses a spare aesthetic, dry wit, and personal testimonials to convey the importance of hiring a professional you can trust.
