Commercial telecom provider TDS wanted to make a major impact with Twin Cities business owners by inviting them to get a behind-the-scenes tour of the business behind the Minnesota Wild hockey team. Designed to have a major impact with clients and prospects, the event needed to stand out on business owners’ desks. I wrote and helped design this impressive event invitation and client gift: “Business Is a Contact Sport”. Featuring a commemorative hockey puck, this innovative sales promotion connects the business of hockey to the importance of the telecom services provided by TDS.
